What if my industry isn't listed?

Run the audit anyway. It doesn't depend on a guide existing for your kind of business, because it looks at how a customer finds you, understands what you do, trusts you and gets in touch.

Is the audit different for each industry?

The seven areas it checks are the same for every business. What changes is what a customer looks for in each of them: an emergency caller wants a phone number, a patient wants to know you're accepting new patients, a homeowner replacing a roof wants proof you're established.

Do these guides promise more calls or better rankings?

No. Nobody can promise a ranking, and we don't estimate calls, patients, clients or revenue for any business. The guides describe what tends to get in the way, and the audit shows what applies to you.

Industries We Cover: Trades, Health and Professional Firms

Do you work with businesses like mine? It's a fair question, and the answer starts with what the Free Website Audit actually does. It looks at your real website and Google Business Profile, and the same seven areas apply to every local business. What changes from one industry to the next is what a customer is looking for at each step, and what makes them leave.

The guides below explain that difference for the kinds of business we've written about. Find yours, read how a customer in your field tends to decide, then run the audit to see what applies to your own site.

Home Services and Trades

These businesses are often found in a hurry, on a phone, by someone who needs a problem solved today and who is about to let a stranger into their home or hand over their car.

HVAC companies

Searches split between emergencies and planned replacements. The caller with no heat picks whoever looks ready to answer, while a new system gets researched, so one site has to serve both kinds of visitor.

Plumbers

Most plumbers travel to the customer, so a Google profile is built around a service area rather than a storefront. A burst pipe and a kitchen remodel are very different searches, and the trust signals that matter are the ones a homeowner checks before letting someone in.

Roofing contractors

A roof is a large, infrequent purchase, so homeowners weigh credibility, project photos and certifications before they ask for an estimate. Storm damage adds urgency without lowering the bar.

Electricians

Emergency repairs sit alongside planned work such as panel upgrades, EV chargers and generators. Each kind of job needs its own explanation, and safety concerns make visible credentials matter.

Pest control companies

Some visitors are dealing with an infestation tonight and others are weighing a recurring plan. Letting a technician into the home puts trust at the center of both.

Moving companies

A move has a date and two ends, so customers look at where you operate, what kinds of moves you take and how an estimate works. They are also deciding who will handle everything they own.

Auto repair shops

Drivers hand over a car, and some worry about repairs they didn't need. Explaining how estimates work and which makes you handle can matter as much as appearing on the map.

Health and Medical

Choosing a provider, for yourself or for a pet, is a more personal decision than choosing most services, so credibility and the path to booking carry extra weight.

Dentists

Prospective patients often want to know whether you're accepting new patients and take their insurance. The goal is a booked appointment, so the route from search result to booking has to be short.

Chiropractors

Visitors often start with a symptom rather than a provider name, then compare nearby clinics on reviews and credentials. The page has to answer a worried first-time patient without promising outcomes.

Therapists

Prospective clients often read several sites before contacting anyone, and want to judge fit privately. The page has to explain who you see and how, in person or online, with careful wording and no clinical claims.

Veterinary practices

Pet owners often search while an animal is unwell, so hours, the species you see and how to book come first. Anything said about urgent care has to match what the clinic actually offers.

Professional Services

People hiring a professional are usually weighing a decision with real consequences, and they look for evidence of competence before they get in touch.

Law firms

People search for a specific situation in a specific place, often under pressure. They need to see quickly that you handle it and how to reach you, and the page has to do that without claims about case outcomes.

Financial advisors

Prospects are cautious and want to know who you serve, what you do and how you are paid before they call. Credentials and fee statements need to be accurate, and nothing should imply returns.

Insurance agencies

Shoppers want to know which kinds of insurance you handle, where, and whose products you offer. Naming only the carriers and licenses you actually have matters as much as a clear way to ask for a quote.

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If Your Industry Isn't Here

Not seeing your kind of business isn't a reason to wait. The audit starts from how a customer finds you, understands what you do, trusts you and gets in touch, none of which depends on your trade. If you want to see how the same ideas apply to a service business of any kind, our page on local SEO services explains how the audit, Exact Fix and hands-on help fit together.

Frequently Asked Questions

Do you work with businesses like mine?: The Free Website Audit works on the website and Google Business Profile of any local business, and the same seven areas apply to all of them. The guides on this page explain how the picture differs by industry, so you can see your own situation described. They are not case studies, and we don't promise results.
What if my industry isn't listed?: Run the audit anyway. It doesn't depend on a guide existing for your kind of business, because it looks at how a customer finds you, understands what you do, trusts you and gets in touch.
Is the audit different for each industry?: The seven areas it checks are the same for every business. What changes is what a customer looks for in each of them: an emergency caller wants a phone number, a patient wants to know you're accepting new patients, a homeowner replacing a roof wants proof you're established.
Do these guides promise more calls or better rankings?: No. Nobody can promise a ranking, and we don't estimate calls, patients, clients or revenue for any business. The guides describe what tends to get in the way, and the audit shows what applies to you.