Does the audit say anything about my clinical approach or the quality of my care?

No. It looks only at your website and online listing: how clearly they explain who you see, how you work, where, and how to get in touch. We don't evaluate treatment, and nothing on this page is clinical advice.

Will the audit tell me what to say about fees or insurance?

No. Whether and how to publish fees or insurance information is up to you. We look at whether what you choose to publish is easy to find and stated plainly.

Can you promise more inquiries?

No. Nobody can promise a ranking or a number of inquiries, and we don't estimate clients or revenue. The Free Report points to what may stand between a prospective client and a first message.

What does it cost to begin?

Nothing. There's no account and no credit card. A prioritized list of changes comes later, as Exact Fix at a one-time $149, with Done-For-You help beyond that if you want it.

Therapist SEO: Why Prospective Clients Can't Tell if You're a Fit

Choosing a therapist can be a slow, private decision. A prospective client may read several websites over a few days before they contact anyone, and what they are trying to work out is simple to say and hard to answer: is this someone I could work with? A therapist's website carries most of that weight before a first conversation ever happens.

This page is about websites and search, not about clinical work. We don't give clinical advice, and nothing here is a statement about how anyone should be treated.

Fit Comes First

The most useful thing a practice site can do is make fit easy to judge. That means describing the specialties you actually have, the people you see, such as adults, couples, teenagers or families, and anything you don't take on. Describe your approach in plain language, only as you actually practice it. A clear "this may not be the right place for you" can serve a visitor better than trying to appeal to everyone.

Other health practices face a version of the same first-visit decision, and our page for chiropractors covers one of them.

In Person, Online, or Both

Visitors want to know early whether you see people in an office, by video, or both, and where you are able to see them. Where you can practice may depend on your license, so say plainly which places you serve. If you have an office, your address, hours and directions should match everywhere they appear.

Your Google listing depends on how you work, too. Google's rules about who can have a Business Profile turn on in-person contact with customers, so a practice that sees clients only online may not be eligible. Our guide to creating a Google Business Profile explains the eligibility rules, and our Google Business Profile audit shows how a listing and a website work together.

Credentials and a Tone That Fits

People look for your license type, the state it's held in, and your training, so state them exactly and only as they are. A page that reads like a person wrote it, calm and specific, can feel more trustworthy than one that reads like an advertisement. We don't tell you which credentials you need or how to describe them beyond that.

A First Contact That Asks Little

Reaching out for the first time can feel like a big step. A short form that asks for a name and a way to reply is easier to finish than one that asks about someone's situation. Whether to collect more is your decision and may depend on rules that apply to your practice. Say whether you are accepting new clients, how scheduling works, and, if you choose to publish it, how fees and insurance are handled. Don't list insurance you don't take.

Reviews, Handled Thoughtfully

Reviews and testimonials are not appropriate for every practice or every jurisdiction, and this page doesn't tell you to collect them or to avoid them. The audit's review checks apply to every business, so your report may mention them. Whether and how you collect reviews stays your decision, within the rules that govern your profession.

How the Audit Reads a Practice Website

For a therapy practice, the seven areas the Online Business Growth Report checks come down to these.

Clarity. Can a visitor tell who you see and how you work?

Trust. Are your license, training and the practical details honest and easy to find?

Conversion. Is there a low-pressure way to make contact that works on a phone?

Online Visibility. Does a person searching in your area, or for telehealth in places you can serve, find you?

Content. Do your pages explain how you work, in plain words, without making clinical claims?

Technical Health. Do pages open and display properly, so nothing gets in the way?

AI Visibility. Is what you publish about your practice precise enough that AI tools won't misstate your specialties? No one can promise that a given tool will mention a practice.

Free · No credit card · No account required

What You Get

We look at your actual website and Google listing and write the findings up as a Free Report, in plain language. It takes no position on how you practice and makes no promises about inquiries or rankings.

For the specifics, there's Exact Fix, a one-time $149 report that lists the changes in priority order. Practices that would prefer not to do the work themselves can continue to our Done-For-You services.

Frequently Asked Questions

Does the audit say anything about my clinical approach or the quality of my care?: No. It looks only at your website and online listing: how clearly they explain who you see, how you work, where, and how to get in touch. We don't evaluate treatment, and nothing on this page is clinical advice.
Should I ask clients for reviews?: That's your decision, and it may depend on the rules that govern your profession and where you practice. The audit's review checks apply to every business, so your report may mention them. Whether and how you collect reviews stays your decision, within the rules that govern your profession.
Will the audit tell me what to say about fees or insurance?: No. Whether and how to publish fees or insurance information is up to you. We look at whether what you choose to publish is easy to find and stated plainly.
Can you promise more inquiries?: No. Nobody can promise a ranking or a number of inquiries, and we don't estimate clients or revenue. The Free Report points to what may stand between a prospective client and a first message.
What does it cost to begin?: Nothing. There's no account and no credit card. A prioritized list of changes comes later, as Exact Fix at a one-time $149, with Done-For-You help beyond that if you want it.